whiskey is growing despite the economic crisis
suffers the economy, many people have lost your job, but Scotch Whisky defies the crisis and in particularly the United States at any rate 2009 is the Scottish Whisky exports to it in value by 13% to 418.8 million GBP grown - who would have thought.
still were the huge sales increases in Latin America (+18% 390 million GBP), where for example in Brazil equal to 44%, to 60 million pounds went upstairs. classify better
As a comparison, and these figures can, here the entire Scotch Whisky Export Market:
2008: 3056.9 million GBP
2009: 3133.4 million GBP (+3%)
Germany, with sales down 7% (from 110.7 to 103.2 million pounds) has not contributed to the positive result - just as Asia, where there was even a decline of 9% .
This is particularly remarkable, when all (including me) Asia seen as the great "new" market have. With the current huge economic growth in the countries in 2010 but it can also quickly look different, but also may have with the local producers with their own strong Whiskies played a role.
With this information, I understand very little, why did the Edrington Group last year shut down its Tamdhu distillery - where the market is booming, yet so, and especially in the Blended Scotch Whisky? Overall, I'm
quite surprised by the results, I would have expected that the sales decline overall and especially in the "old" markets due to the crisis stronger - and more than rise in Asia. But I am not a wise business and take it as is the main thing is, it will still produce good whiskey.
Slainte
Source: SWA (pdf)
0 comments:
Post a Comment