The financial crisis has also left its mark landscape of the Swiss shareholder. The shareholders' portion of the population is lower by almost 21 percent a third than it was ten years ago. Anyone who continues to hold shares, the investment is concentrated on the Swiss domestic market.
A Revival of share ownership, however, seems at the Internet generation experience. This shows a representative study of the Institute of Banking and Finance from the University of Zurich, which was held for the sixth time. Shares as part of private wealth has since the last survey in 2008 lost, particularly in the wealthy population in importance. More than half of the Swiss with a fortune of having over half a million Swiss francs, no shares. Two years earlier it was still a good third. In the overall population is still 21 percent of shareholders' share - a third less than they did ten years ago.
"The continuing detention of the stock investors reflects the turbulence of the past decade," says study leader Prof. Dr. Urs Birchler from the Institute of Banking and Finance from the University of Zurich. "It was the shock of the bursting dot-com bubble, then a new euphoria and finally, the financial crisis: capital gains disappeared as quickly as they had come, and who invested in the long term, was disappointed not rare. " The decline in private equity ownership is also a response to the institutionalized forced saving under the second pillar of pension provision. According to Prof. Birchler try to investors, the indirect share ownership of their pension fund by a reduction in direct positions to compensate for . In 2000, there was still a majority of the shareholders of the opinion that the pension funds should increase the stock portion of their assets. talked in the new poll, the share owners with three-quarters majority against higher equity exposure of pension funds from.
The financial crisis and the precarious economic situation several EU member countries have the Risk perception of shareholders sharpened. has become more critical attitudes towards derivatives, structured products and insurance. The desire for security, but also shows the local share to 60 percent increase in track in the Swiss equity portfolio - a psychologically understandable, but financially questionable weighting. Unshakable appears investor confidence in bank deposits. About 90 percent of respondents described them as safe or very safe. According to Prof. Birchler should solidify the successful actions of the Federation and the National Bank of preserving financial stability, the public perception have, according to the depositors of banks to special protection in the form of depositor protection, or enjoy a de facto government guarantee.
Significant traces of the financial crisis in the aspects investigated left in the choice of main bank. hit the hardest by the crisis, while the hard-hit major bank UBS. A considerable part of those UBS clients who reported in the 2008 survey still thinking about a change have taken place that evidently. In the meantime, however, consumer confidence has returned. The share of large bank customers to consider a change of the main bank in consideration has decreased compared to the 2008 survey significantly. counter the negative trend to keep the younger (18-29 years) re- more shares. The proportion of respondents with stock ownership in this age group has doubled compared to 2008 to 10 percent. At the same time the boys appreciate their knowledge in the investment field a much better than they were two years ago. They use intense print media and Internet, the latter not only for obtaining information, but increasingly also for transaction processing. The young generation turns investors in stock market issues dear to friends and family as a bank consultant. For the banks, it will not be easy to win this independent, Internet-generation accustomed to rising wealth as a client for investment advice.
Source: fund trends
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